Ginger Black Analytics Letting the data do the talking

How do I ensure marketing permissions have not changed?

We work to flag any anomalies which may reduce your ability to successfully interactive with your customers.

Ensuring that all permissions are set to ensure maximum communication (in accordance with GDPR guidelines). We are able to flag any changes to opt-in volumes, ensuring that opt-in volumes remain at maximum level.

As Housefile mailings tend to be the best performing marketing channel, the more names a business has that are contactable, the higher the revenue potential. Even a drop of 1% on a mailing of 50,000 could result in a drop of revenue of £25,000, where an AOV is £50. If you multiply that over the year, that is a huge decrease in revenue.

Ginger Black Analytics Letting the data do the talking
Ginger Black Analytics Letting the data do the talking