We are able to provide vital insight into customer penetration, opportunity and ultimately helps to advise where you should be targeting marketing activity
Objectives:
- To identify where there is a large concentration of look-a-likes, but proportionately lower concentration of customers
- To identify where there is a high concentration of customers, but limited further opportunity.
The process is devised into three parts:
- We identify what is the concentration of customers by territory
- We then identify Independent look-a-like customers within the same territories who are not in the house file
- We are able to establish territory penetration
