By taking your customer database and modelling it out, we are able to identify key areas within the list of customers that you have. As well as segmentation into categories of similar personality type, we are also able to identify disengaged customers that are loss-making. These customers can be segmented and marketed to in a more efficient manner.
Propensity Modelling is key in enabling your marketing messages speak to the right customer in the right way. By understanding fully who you are talking to, you can tailor the creative/editorial messages and promotions with more insight and with a higher chance of success for your specific campaign.
Your database is constantly changing, the traffic light scoring system enables you to see at a glance the best and worst performing segments of your house file. You would then have the opportunity to suppress “Red” names from your mailing and identify how to increase the orange/yellow cells to green.